Trail 103.3—Progressive rock for adults who love music. The Trail is visible in the community, it reflects and embraces the outdoor-oriented lifestyle of Western Montana. Trail 103.3 has been voted Missoula’s Best Radio Station in the latest reader polls taken by both the Missoulian and the Missoula Independent and is currently the #1 rated commercial FM radio station with adults 25-54 in Missoula.
Station Profile
Format:
Deep cuts from classic rock artists such as the Rolling Stones and Neil Young, are paired with recent releases from the likes of Wilco, Lucinda Williams and Dave Matthews. Current alternative acts like Beck, the Flaming Lips and The Decemberists are joined by alternative bands from the 1980’s like the Cure, and The Replacements. Jam bands such as Phish and Widespread Panic are part of the mix as are local Missoula musicians. Blues, Reggae and Folk sounds are also welcome on the Trail….a radio station as unique as Missoula.
Audience:
The Trail 103.3 is a progressive rock station for adults who love music. Missoula listeners turn to the Trail for its musical variety, knowledgeable announcers, and commitment to our community. Trail 103.3 has been voted Missoula’s best radio station in the latest reader polls taken by both the Missoulian and the Missoula Independent, and is currently the #1 rated commercial radio station with adults 25-54 in Missoula.
Features: Live, Local, and in touch with Missoula every day.
- “Perfect Playlist” – Featuring playlists by Trailheads, Wednesdays at noon and 6pm
- “Five O’Clock Shadow” – Original Songs and then their cover versions
- “New Tracks Tuesdays” – Highlighting fresh, new music
- “Local Lunch” Live, Every Friday at Noon, local musicians
- Major Promoter of the Cool Green Home…putting Missoula on the path to being green
View and Download a printable version of this Station Profile as a PDF
Personas
Each of our stations targets a unique demographic. We have created personas to help you better understand our types of listeners. View the personas of Trail 103.3 by selecting the links below.
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Amy – Amy is 54 years old and married. She has one child still living at home and two in college.
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Cassandra – Cassandra is a 44 year old woman who owns her own business. She started her company from scratch and now has three locations.
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Chuck – Chuck is a 52 year old man who had a raucous youth and didn’t settle down into his career until his late 30′s.
Ed – Ed is a 48 year old who is married and has two children, both in high school.
Eric - Eric is 27 years old and a full time Graduate student at the University of Montana.
Jennifer – Jennifer is a 32 year old married woman with two children.
Liz - Liz is a very successful woman. She’s 38 years old and pleased with what she has accomplished in her life so far.
Nick - Nick is 35 years old and was born in Missoula. He left Montana in his 20′s to attend college in Minnesota.
Tasha - Tasha is a very kind hearted individual who loves being in an environment she loves, which is why she chose to attend the University of Montana for Environmental Studies
