105.9 Jack FM—Variety with attitude. Whether it is pop or rock, the 1980’s or today, Jack plays adult hits across categories. Listeners appreciate Jack’s fewer interruptions and more music. Jack’s listeners have become fiercely loyal to the station with a broad appeal among adults 25-54, slightly stronger with men.
Station Profile
Format:
105.9 Jack FM serves up variety with attitude. Listeners never know what genre of music will be coming up next, not to mention what song. Whether it’s pop or rock, the 1980’s or recent, Jack is playing adult hits without worrying what category they may fall into.
Audience:
Jack’s listeners have become !ercely loyal to the station with a broad appeal among adults 25-54, slightly stronger with men. Listeners appreciate Jack’s fewer interruptions and more music. And, Jack’s self-deprecating attitude often pokes fun at itself and the many “radio-isms” that DJ’s frequently use.
Features: Live, Local, and in touch with Missoula every day.
- Hear a variety of music including Classic Rock, Pop Alternative, and Adult Contemporary hits.
- Less talk means your message will stand out and be heard.
- Reach an audience in their peak earning and spending years
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Personas
Charlie- “Charlie” is 40 years old and has lived in Missoula since he was 25. He is a normal guy, and doesn’t like to stand out in a crowd.
Jessica- Jessica is a newly married Missoulian, who has lived here since she was a little girl when her family moved to Missoula from Seattle.
Lisa- Lisa is 35 and lives in Lolo with her husband and 8 year old daughter. Lisa was born in Missoula and wanted to live on a piece of land to call her own.
Marcus- Marcus is 38 years old and has lived in Hamilton ever since graduating from the University of Montana and marrying his girlfriend from college.
